A lot of businesses have been affected by the coronavirus since everything has somehow come to a stop. This is the time for companies and businesses to make the most out of digital marketing. Companies can still connect with their customers through digital marketing even if they are working from home. The advantage of digital marketing is that it can be done anywhere and there are so many ways in which it can be done.
This is the best time to focus on digital marketing and try to stay in touch with your customers as some people are still trying to get used to the virus. As a business, when you practice digital marketing it makes it difficult for people to forget about your business and also help people feel normal during these difficult times.
DIGITAL MARKETING STRATEGIES TO USE DURING COVID-19
You can use the following strategies during this pandemic to stay in touch with your customers and audience.
1.Blogging-Blogging is a good and cost-effective digital marketing method to stay in touch and engage with your audience.The more you share content on your website the more people will have you in their minds when they have a problem.Search engines also tend to rank websites that provide content regularly higher.Ranking higher on search engines increases online visibility which means more people will get to see and know about you.All you have to do before creating a blog is take time to research and find out what people are searching for on search engines and focus on that.The best blogs are those that inform and educate.
2.Social media-There are over 3.5 billion active users on social media.Social media allows you to engage with your audience on a more personal level.Users can ask you questions directly either through comments or direct messages also known as DM.Replying to messages or comments allows you to show your audience that they are chatting with a real person and not some machine.This automatically increases their interest in your business.Unlike other digital marketing strategies, social media marketing allows you to have a one to one chat with your audience.You can create and share different types of content such as infographics, images, videos about your products or services.
3.Directories-Placing your business on directories is another digital marketing strategy.When people are looking for services they normally go to directories.Placing your website as well as other information about your company on directories is an indication that your business is legit. While writing your website on directories you can place a link as well.This will gradually increase your website’s online visibility.Being on directories is important since your competitors are there.Remember, if people can’t find you on directories then they will simply go to your competitors and we know you don’t want that.
4.Backlinks-They are a good way of increasing traffic to your website.Just because you need backlinks does not mean you should get them from any type of website.Backlinks that will do good for your website are backlinks that are from well-known websites. When you have backlinks from such websites it tells Google that your website has good and useful content.However, having backlinks from websites that are not good can affect your rankings on search engines.The more quality backlinks you have the more traffic you’ll be getting to your website.
5.Guest Blogs-There are websites that allow guest posts.All you have to do is look for websites that are in your niche and submit your blog.Sharing your content on different websites is a good way of introducing your services to a wider range of people.This is because such websites have a huge number of visitors and having your content shared on such websites will increase traffic and this traffic will be coming from people who are actually interested in what you have to offer.Usually, websites that accept guest posts allow having a backlink to your website.These backlinks to your website are an indication that your website is of good quality that’s why it’s linked to another good website.
6.Google my business OR GMB-This a profile created on Google that is free and easy to use.Google my business allows you to provide all the information about your business as well as people leaving reviews on your profile.Many people have a habit of reading reviews first before they decide to purchase a product or service.When your business has positive reviews from your previous customers it will help you in getting new ones.If you don’t know how to get customers to leave reviews you can simply send them a link to your profile and kindly ask them to leave a review.
7.Email Marketing-This is another digital marketing strategy that helps you stay in touch with your customers.Email marketing allows you to inform or update your customers on new offers, sales, products, or services that you may have added to your business.Since many people read their emails on their smartphones, this means that you can reach a large number of people within a short time.You can also create personalized content that will make your customers feel special.Due to this pandemic, the entire world has been affected so remember to be sensitive when sending emails to your customers since you don’t want to look like a company that doesn’t care about the welfare of its customers.You can send also send motivating emails, safety tips on how they can stay safe during this period.
8.Podcasts-Since gatherings are a no right now, podcasts have been how companies can engage with their customers. If you want to talk to your customers or the public about a new product or just engage with your customers then podcasting is the way.All you have to do is let your audience know either through social media or your website and decide on what you will want to talk about.The good thing about podcasts is that you can get a large audience if you know what you are talking about and speak well.This could lead to an increase in website traffic.If you want to have a continuous engagement with your audience and keep them hooked then you can create a series of podcasts.This will increase your number of subscribers since they will always want to know what you are going to say next.
9.Videos- Videos are generally preferred than text content and tend to have more engagement.You can create vlogs based on what you offer.You can also be creative by providing tips to your customers.Another way you can keep your audience engaged is by asking them to tell you what they would like to hear from or if they have any questions that they would like you to answer.You can share the link of your vlogs on your social media and website.You should also place your vlogs on Youtube since it is the go-to platform for videos.You can also put links on Youtube back to your website and social media.
10.Paid Search Advertising-This a digital marketing strategy in which advertisers pay search engines such as Google to have their products or services advertised on search engines.Paid search advertising or paid search marketing introduces you to a large number of people since there billion users on search engines such as Google every day.This is quite different from other methods of digital marketing because you only pay when someone clicks on your AD.If no one clicks on your AD then you don’t pay, it’s as simple as that.